Skullrosa// tools
back to index

[ instrument // 03 ]

Hidden Money Calculator

Most business have money that's hidden in the math. Enter your numbers, pick your business model, and see the recoverable revenue gap hiding across AOV, frequency, and your email list.

// your numbers

business model

benchmarks loaded — aov $85 · freq 2.5×/yr · email rpm $1/mo

// hidden money

[ enter customers, aov & frequency to reveal the gap ]

[ benchmark sources ]

  • E-Commerce AOV ($85)Shopify Commerce Report 2024 — shopify.com/researchAverage AOV across US e-commerce brands.
  • E-Commerce Frequency (2.5×/yr)Omnisend E-commerce Statistics Report 2024 — omnisend.comAverage purchase frequency for returning customers.
  • High-Ticket AOV ($5,000)Salesforce State of Sales Report 2024 — salesforce.comMedian transaction value for high-ticket phone sales.
  • High-Ticket Frequency (1.3×/yr)Salesforce State of Sales Report 2024 — salesforce.comAverage annual repurchase rate, high-ticket segment.
  • Info / Digital AOV ($297)ThriveCart / SamCart internal data, 2024 (widely cited)Median digital product transaction across platforms.
  • Email RPM ($0.80 – $1.20 / sub / mo)Klaviyo Email Benchmark Report 2024 — klaviyo.comRevenue per subscriber per month by segment.
  • Abraham 3-Lever FrameworkAbraham, J. (1993). Getting Everything You Can Out of All You've Got. St. Martin's Press.Revenue = Customers × AOV × Frequency.

Get a revenue engine that runs without you...

Book a free call and I’ll show you how to close the dollar gap between where your revenue is now and where it should be. That one call is worth your time whether or not we ever work together.

Book Your Call