[ instrument // 05 — forensic ]

Revenue Autopsy

A forensic exam of the nine 'organs' of your business. Just enter sixteen metrics and we will deliver your biggest risks... viewed through a postmortem analysis of your business.

// intake form — 16 fields

[ A ] business identity

business name

business model

benchmarks loaded — close 2.5% · aov $85 · margin 15%

[ B ] revenue & profitability

annual revenue ($)

ebitda margin (%)

[ C ] acquisition & conversion

monthly new customers (#)

close rate (%)

monthly ad spend ($)

[ D ] customer value & retention

average order value ($)

purchase frequency (×/yr)

customer lifetime (months)

[ E ] email & list

email list size (#)

monthly email revenue ($)

[ F ] operations

attribution confidence (1–5)

owner hours / week

[ G ] cash flow

payment plan % of revenue

days to collect

// case file — autopsy report

[ enter revenue, monthly new customers & aov to begin the autopsy ]

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